A full review of your Google Ads account
Most Google Ads accounts waste money in the same few places: broad match keywords with no negatives, conversion tracking that double-counts or misses sales, and budget spread across campaigns that will never pay back. A WebElev8 PPC audit is a one-off review of your account against the money going out of it. You get a written report showing where the spend is leaking, what it is costing you each month, and the specific changes that would fix it. There is no obligation to have us manage the account afterwards.
We deliver measurable results that grow your business
We identify the search terms, keywords, placements, and audiences taking budget without producing enquiries or sales, and put a monthly figure on it.
Every audit starts with conversion tracking, because if that is wrong every other number in the account is wrong too. We confirm what is being counted and how.
We look at how campaigns, ad groups, and keywords are organised, and whether the structure is helping or fighting the way Google now serves ads.
Your click-through rate, cost per click, conversion rate, and cost per acquisition are set against what is realistic for your sector and locations.
Low Quality Scores raise what you pay per click. We show which keywords are affected and whether the cause is the ad, the landing page, or the keyword choice.
The report ends with a ranked list of changes: quick wins first, then the larger structural work, each with the expected effect on cost or volume.
Everything you need in one thorough package
We check that conversions fire once per genuine action, that phone calls and form submissions are both tracked, and that imported or offline conversions are set up correctly.
The actual searches that triggered your ads over the last few months are reviewed for irrelevant traffic, missing negative keywords, and match type problems.
We assess keyword relevance, match types, and the bidding strategy in use, and whether the account has enough conversion data for automated bidding to work.
Responsive search ads, headlines, descriptions, and ad assets such as sitelinks and callouts are checked for coverage, relevance, and policy issues.
We check that each ad sends traffic to a page that matches the search, loads quickly, and has a clear next step, since this drives both Quality Score and conversion rate.
Spend is mapped against return by campaign so you can see which campaigns to protect, which to cap, and which to pause.
Auction insights and impression share data show how much of the available demand you are capturing and where competitors are taking it.
Location targeting, the search partners and Display Network settings, ad scheduling, and device adjustments are checked for defaults that quietly spend money.
A proven, structured approach to delivering results
You give us view access to the Google Ads account and tell us what a lead or sale is worth to you. We agree the date range to review, usually the last three to six months.
We work through tracking, structure, search terms, keywords, ads, landing pages, budgets, and settings, recording each issue with the data behind it.
You receive the written report and a call to go through it. We explain what is costing you money now, what it adds up to, and the order to fix things in.
You can hand the report to your current provider or in-house team, ask us to make the changes on a one-off basis, or move to our ongoing management. There is no requirement to do any of these.
Complete web architecture design and technical SEO structuring for a Canadian security firm, scaling their dual-service portfolio across 10+ Canadian cities.
Full Technical SEO and Organic Lead Generation strategy for an automotive classifieds platform in the UAE market to establish domain authority and inbound leads.
High-impact strategy focused on Product-level SEO and Conversion Rate Optimisation (CRO) to scale revenue organically without ad dependence.
Talk directly with our development and marketing team in Slough. Transparent pricing, straightforward advice, and a clear project roadmap within 24 hours.