Security & SAB Services
Flash Security — Multi-Location Service Platform
Complete web architecture design and technical SEO structuring for a Canadian security firm, scaling their dual-service portfolio across 10+ Canadian cities.
Digital Marketing & SEO
Google Shopping Ads
Showcase your products at the top of Google
Google Shopping Ads place your products — complete with images, prices, and your brand name — right at the top of search results where buyers are actively looking. Our e-commerce specialists optimise your product feed, structure your Shopping campaigns, and manage bids to maximise sales volume and return on ad spend.
Fixed Price Quoted in Writing
Direct UK Developer Support
Code Ownership After Full Payment
What this service solves
Clear reasons to choose this work, based on what your business needs.
01
Visual Product Showcasing
Display product images, prices, and store names directly in search results, giving shoppers the information they need before they even click.
02
High Purchase Intent Traffic
Shoppers clicking Google Shopping results are typically ready to buy, resulting in higher conversion rates than standard text ads.
03
Increased Product Visibility
Appear across the Google Shopping tab, standard search results, and the Google Display Network to maximise product reach.
04
Strong ROAS
Well-managed Shopping campaigns consistently deliver strong Return on Ad Spend, making them one of the most efficient e-commerce channels.
05
Product-Level Insights
See performance data at the individual product level — impressions, clicks, conversions — to make informed stock and pricing decisions.
06
Competitive Price Comparison
Appear alongside competitors in the shopping carousel, letting you win customers through competitive pricing and strong brand trust.
What is included
The exact scope is agreed in your written quote before work starts.
Google Merchant Centre Setup
Configure or audit your Google Merchant Centre account, ensuring your product data is approved and your account is in good standing.
Product Feed Optimisation
Optimise product titles, descriptions, categories, GTINs, and attributes to improve product matching and ad relevance.
Shopping Campaign Structure
Build an effective campaign and ad group structure that allows granular bidding control across product categories and individual products.
Smart Shopping & Performance Max
Use Google's AI-driven campaign types alongside manual campaigns to maximise reach and conversion value.
Bid Management & ROAS Targets
Implement Target ROAS bidding and manual bid adjustments to prioritise your most profitable products and categories.
Negative Keyword Application
Apply negative keywords at campaign level to prevent Shopping ads from triggering on irrelevant informational queries.
Competitor Price Monitoring
Monitor how your prices compare in the Shopping carousel and provide actionable recommendations to improve your competitive position.
Feed Health Monitoring
Continuously monitor for feed errors, disapprovals, and policy issues that would prevent products from showing in Shopping results.
How the work runs
You see what is happening, what comes next and what needs your approval.
Phase 01
Account & Feed Audit
We review your Merchant Centre, product feed quality, and existing Shopping campaigns to identify all improvement opportunities.
Phase 02
Feed & Campaign Build
We optimise your product feed and build a campaign structure designed for maximum product coverage and bidding control.
Phase 03
Launch & Optimise
After launch we gather performance data by product and category, adjusting bids, improving titles, and eliminating wasted spend.
Phase 04
Scale & Report
We scale budget into top-performing products, provide clear monthly reports on ROAS, revenue, and campaign efficiency.
Client work
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Frequently Asked Questions
Do I need a Google Merchant Centre account for Shopping Ads?
Yes. Google Shopping Ads are powered by product data from a Merchant Centre account. We can set this up from scratch or optimise your existing account as part of our service.
What types of products work best with Google Shopping?
Google Shopping works well for most physical products. High-converting categories include clothing, electronics, home goods, sporting equipment, and beauty products. We'll advise on the best approach for your specific product catalogue.
How is Google Shopping different from standard PPC ads?
Shopping ads are product-focused and image-led, pulling data directly from your product feed rather than keywords. They typically achieve higher CTR for commercial queries and give shoppers pricing and product information before they click.
How do you improve a poor-performing Shopping campaign?
We start with a feed audit to improve product data quality, then review campaign structure, bidding strategy, and search term reports. In most cases, significant improvements come from feed optimisation and removing wasted spend on irrelevant queries.
Can you manage Shopping Ads for a large product catalogue?
Yes. We have experience managing catalogues of thousands of SKUs, using feed rules, custom labels, and automated bidding to manage large inventories efficiently.