Legal

Cookie Policy

Effective date: 17th March 2025

About This Cookie Policy

This Cookie Policy explains what cookies are, how WebElev8 (a trading name of Innovate Web Solutions) uses cookies and similar technologies on our website webelev8.co.uk, and how you can control their use. This policy should be read alongside our Privacy Policy.

1. What Are Cookies?

Cookies are small text files that are placed on your computer, tablet or mobile phone when you visit a website. They are widely used to make websites work more efficiently, to improve user experience, and to provide information to website owners about how their site is being used.

Cookies are not harmful and do not contain personally identifiable information such as your name or payment details. We may also use similar technologies such as web beacons (also known as pixel tags or clear GIFs), which are small transparent images embedded in web pages or emails that allow us to track certain activity, such as whether a page was viewed or an email was opened.

For more general information about cookies, please visit www.allaboutcookies.org.

2. How We Use Cookies

We use cookies and similar technologies on webelev8.co.uk for the following purposes:

  • To ensure the website functions correctly and securely (essential cookies)
  • To remember your preferences and improve your experience when you return (functional cookies)
  • To understand how visitors use our website and identify areas for improvement (analytical cookies)
  • To show you relevant advertisements about our services on other websites you visit (targeting/advertising cookies)

3. Types of Cookies We Use

Essential CookiesAlways Active

These cookies are strictly necessary for our website to function. They enable core functionality such as security, network management and session handling. You cannot opt out of these cookies.

Cookie NamePurposeDuration
__sessionMaintains your session state across pagesSession
sb-auth-tokenAuthentication token for admin/registered usersSession
cookie_consentStores your cookie consent preferences1 year
Functional CookiesOptional

These cookies enable enhanced functionality and personalisation on our website, such as remembering your preferences. They may be set by us or by third-party providers whose services we have added to our website.

Cookie NamePurposeDuration
user_prefsStores display preferences (e.g. language)1 year
chat_sessionMaintains WhatsApp widget state and interaction historySession
Analytical CookiesOptional

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our website. They help us understand which pages are most and least popular and how visitors move around the site. All information is collected anonymously.

Cookie NameProviderPurposeDuration
_gaGoogle AnalyticsDistinguishes unique users2 years
_ga_*Google AnalyticsMaintains session state2 years
_gidGoogle AnalyticsDistinguishes users24 hours
_gatGoogle AnalyticsThrottles request rate1 minute
Targeting / Advertising CookiesOptional

These cookies are set through our website by advertising partners. They may be used to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information but are based on uniquely identifying your browser and internet device.

Cookie NameProviderPurposeDuration
_fbpMeta (Facebook)Delivers and measures advertising3 months
IDEGoogle DoubleClickTargeted advertising1 year
li_sugrLinkedInLinkedIn remarketing3 months

4. Third-Party Cookies

In addition to our own cookies, we may use cookies from the following third-party services embedded on or linked to from our website:

ServicePurposePrivacy Policy
Google AnalyticsWebsite usage analyticsView Policy
Google Ads / DoubleClickAdvertising and remarketingView Policy
Meta Pixel (Facebook)Social media advertisingView Policy
LinkedIn Insight TagB2B advertising and analyticsView Policy
WhatsApp (Meta)Customer chat widgetView Policy
HubSpotCRM and marketing automationView Policy

5. Managing and Rejecting Cookies

You have the right to decide whether to accept or reject non-essential cookies. You can exercise your cookie preferences in the following ways:

Browser Settings

Most web browsers allow you to control cookies through their settings preferences. You can set your browser to refuse cookies, or to alert you when cookies are being sent. Note that if you reject essential cookies, some parts of our website may not function correctly. Browser settings guidance:

Opt Out of Google Analytics

You can prevent your data from being used by Google Analytics by installing the Google Analytics Opt-out Browser Add-on, available at tools.google.com/dlpage/gaoptout.

Opt Out of Targeted Advertising

You can opt out of targeted advertising from many advertising networks via the following services:

Do Not Track

Some browsers include a "Do Not Track" (DNT) feature. At this time, our website does not currently respond to DNT browser signals as there is no consistent industry standard for compliance. However, you can use the cookie controls described above to manage your tracking preferences. For more information, visit www.allaboutdnt.org.

6. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for other operational, legal or regulatory reasons. Please revisit this page regularly to stay informed about our use of cookies. The date at the top of this policy indicates when it was last updated.

7. Contact Us

If you have any questions about our use of cookies or this Cookie Policy, please contact us:

WebElev8 (Innovate Web Solutions)
Izabella House, Regent Place
Birmingham, B1 3NJ
United Kingdom

Email: hello@webelev8.co.uk
Phone: 0203 488 0336

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