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CRM & Business Solutions
WhatsApp Business API Setup
Connect with customers via WhatsApp at scale
WhatsApp has over two billion users worldwide and boasts message open rates of over 90%, making it the most effective communication channel available to businesses today. The WhatsApp Business API enables UK businesses to send transactional messages, customer notifications, and support communications at scale, all within WhatsApp's trusted and familiar interface. WebElev8 sets up and integrates the API with your existing systems.
Fixed Price Quoted in Writing
Direct UK Developer Support
Code Ownership After Full Payment
What this service solves
Clear reasons to choose this work, based on what your business needs.
01
Exceptional Open Rates
WhatsApp messages achieve open rates exceeding 90%, compared to around 20% for email, making it dramatically more effective for customer communications.
02
Scale Customer Conversations
The API enables your business to manage thousands of concurrent customer conversations with support for multiple agents, automated responses, and conversation routing.
03
Automated Notifications
Send automated order confirmations, delivery updates, appointment reminders, and account alerts directly to customers' WhatsApp, reducing inbound support queries.
04
Official Green Tick Verification
We guide you through the process of obtaining the official WhatsApp Business verification badge, which builds trust and confirms to customers that they are talking to a genuine brand.
05
CRM Integration
WhatsApp conversations are captured and linked to contact records in your CRM, giving your team full context on every customer interaction across all channels.
06
End-to-End Encrypted Messaging
All WhatsApp messages are end-to-end encrypted by default, providing a secure channel for sensitive customer communications and supporting GDPR compliance.
What is included
The exact scope is agreed in your written quote before work starts.
WhatsApp Business API Onboarding
We manage the full Meta Business Manager verification and WhatsApp Business API application process, navigating the often complex approval requirements on your behalf.
Message Template Approval
We write and submit WhatsApp message templates for approval, ensuring they comply with Meta's policies and are approved quickly for use in your campaigns and notifications.
Multi-Agent Inbox Setup
We configure a shared team inbox that allows multiple support or sales agents to manage WhatsApp conversations simultaneously, with routing rules and agent assignment.
CRM Integration
We integrate WhatsApp Business API with your CRM (Salesforce, Zoho, Pipedrive, and others) so conversations are logged against contact records automatically.
Chatbot & Automation
We build automated chatbot flows for WhatsApp to handle common customer queries, qualify leads, route conversations, and provide instant responses outside business hours.
Opt-In & Opt-Out Management
We implement compliant opt-in collection mechanisms and opt-out management, ensuring your WhatsApp communications meet GDPR and WhatsApp policy requirements.
Broadcast Campaigns
We configure WhatsApp broadcast functionality for sending approved template messages to opted-in customer segments for promotional and re-engagement campaigns.
Analytics & Reporting
Message delivery, read, and response rate reporting gives you visibility into the performance of your WhatsApp communications and customer engagement metrics.
How the work runs
You see what is happening, what comes next and what needs your approval.
Phase 01
Business Verification
We help you set up and verify your Meta Business Manager account and complete the WhatsApp Business API application, including the phone number registration process.
Phase 02
Platform & Integration Setup
We configure your WhatsApp Business Platform (via a Business Solution Provider), set up your team inbox, and integrate WhatsApp with your CRM and other business tools.
Phase 03
Template Creation & Approval
We create your message templates, submit them to Meta for approval, and build the automation flows and chatbot sequences you need to start communicating with customers.
Phase 04
Testing & Team Training
We test all message flows and integrations thoroughly, then train your team on managing conversations, using templates, and interpreting WhatsApp analytics.
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Frequently Asked Questions
What is the difference between WhatsApp Business App and WhatsApp Business API?
The WhatsApp Business App is a free mobile app designed for very small businesses, limited to a single user on one device. The WhatsApp Business API is a paid programmatic interface that enables large-scale messaging, multiple agents, CRM integration, and automation. It is the appropriate solution for any business that wants to use WhatsApp for customer communications at scale.
How much does the WhatsApp Business API cost?
Pricing is based on conversation categories and volume, charged per 24-hour conversation window rather than per message. Marketing conversations have a different rate to utility and authentication conversations. We provide a cost estimate based on your expected messaging volume before you commit to anything.
Do we need customer consent to send WhatsApp messages?
Yes. You must obtain explicit opt-in consent from customers before sending them WhatsApp messages. We implement compliant opt-in mechanisms as part of the setup, ensuring your programme is fully GDPR compliant from the start.
How long does WhatsApp Business API setup take?
Business verification and API access typically takes one to two weeks, depending on how quickly Meta processes your application. The integration and platform configuration can often be completed in parallel, so you are ready to start messaging soon after access is granted.
Can we use WhatsApp for sales and marketing messages?
Yes, WhatsApp supports marketing message templates that can be sent to opted-in contacts. These are subject to Meta's content policies and must be approved templates. We help you create effective marketing templates that comply with policies and generate strong engagement.